CAMPAIGNS

I am currently working in a team of five to reposition and create a new advertising campaign for taco bueno. The client came to brief us in class and we are currently researching and collecting data through MRI Simmons, a survey through Qualtrics and running focus groups with 5-10 people asking a series of relevant questions about fast food and Taco Bueno.

December 2025 - February 2026

I created a full creative campaign starting out by running MRI data and finding the target audience, quintile report and psychographics. I then researched competitors, and created personas using the psychographics and target market. Using the quintile report and budget, I was able to create advertisements on social media and incorporating influencers, as well as creative strategies like a magazine advertisement, partnering with a non-profit, and collaboration events. My social media advertisements included picture graphics and short videos on platforms like Facebook, instagram, YouTube, and tik tok. At the end I created an original and cut-down budget as well as a calendar of when the ads would take place.

Team - Wagon Works Co. - Team of 10 - August 2025-December 2025

My Contribution: I focused more on data, research, and analytics in this campaign. I used MRI to find secondary research and competitive analysis in order to obtain the target audience as well as the quintiles for what platforms to use. I created the TV Spots and Paid Search Slides, as well as contributed to the creative of the magazine and coupon strategy.

Team: Reagan Wilder and I - August 2023- December 2023

My Contribution: For this Campaign, I contributed to the problem and reasoning background, the tagline, the idea and creation of the interactive 75 hard challenge and the storyboard idea and creation.